ilmakiage

IL MAKIAGE Corporate Offices Cosmetics Manufacturer in Manhattan, New York

  • IL MAKIAGE HQ, 110 Greene St, Manhattan

Business Information

IL MAKIAGE is a New York–based, technology-driven cosmetics manufacturer and beauty brand headquartered in Manhattan (SoHo), United States. The company was originally founded in 1972 by professional makeup artist Ilana Harkavi and later relaunched in 2018 as a digital-first beauty company under the leadership of entrepreneurs Oran Holtzman and Shiran Holtzman-Erel. Today, it operates as part of the consumer-tech platform ODDITY, focusing on direct-to-consumer (DTC) sales and AI-powered personalization in the beauty industry.

The company has experienced rapid growth due to its integration of advanced technology into cosmetics development and sales. IL MAKIAGE employs approximately 200–500 employees globally, with a significant proportion (around 40%) working in technology roles such as data science, machine learning, and product engineering. Its R&D capabilities are supported by dedicated research centers, including a major hub in Tel Aviv, where the company develops AI-based tools such as its proprietary “PowerMatch” algorithm for personalized product recommendations. The company leverages large-scale consumer data, computer vision, and analytics to design and manufacture high-performance cosmetic products tailored to individual users.

In terms of compliance and operational standards, IL MAKIAGE positions itself as a cruelty-free beauty brand and operates under standard cosmetic industry regulations in the markets it serves (including the U.S., UK, EU, and Australia). While specific certifications are not widely disclosed publicly, the company emphasizes rigorous product testing and quality assurance processes. As a direct-to-consumer brand rather than a traditional contract manufacturer, details such as MOQ (Minimum Order Quantity) are not publicly specified, since products are sold directly to end customers rather than bulk buyers. Overall, IL MAKIAGE combines cosmetics manufacturing with strong R&D, digital innovation, and global e-commerce capabilities, making it a leading example of a modern “beauty-tech” company.

Business Information

Founded Year
2018
No Of Employees
450
Key Products / Services

IL MAKIAGE is primarily a cosmetics and beauty-tech company offering a wide range of makeup, skincare, and digitally personalized beauty solutions. Its product portfolio is centered around high-performance, professional-grade formulations combined with AI-driven personalization tools.

1. Core Cosmetic Products
The company offers a full spectrum of makeup products across major beauty categories, including:

  • Face makeup: foundations (e.g., “Woke Up Like This”), concealers, powders, and primers
  • Eye products: mascaras, eyeliners, eyeshadows, and brow pens
  • Lip products: lipsticks, lip liners, and lip treatments (e.g., Power Lip Mask)
  • Tools & accessories: brushes such as kabuki brushes and applicators

2. Skincare & Treatment Products
IL MAKIAGE has expanded into skincare, offering solutions designed for anti-aging and skin improvement, such as:

  • Serums and creams (e.g., wrinkle-fix and plumping creams)
  • Eye treatments (e.g., “Power Rewind Eye Tightener”)
  • Personalized skincare recommendations based on user data

3. AI-Powered Beauty Services (Core Differentiator)
A major service offering is its technology-driven personalization, which includes:

  • AI-based “PowerMatch” quiz to recommend foundation shades
  • Skin analysis using user input and image data
  • Data-driven product recommendations tailored to individual preferences and skin types

4. Direct-to-Consumer (DTC) E-commerce Services

  • Exclusive online sales through its official website (no third-party retailers)
  • “Try Before You Buy” model allowing customers to test products before payment
  • Auto-replenishment subscription service for recurring product delivery

5. Additional Services & Offerings

  • Product demonstration and digital marketing services
  • Customer engagement programs (loyalty, promotions, and personalized offers)
  • Online retail and wholesale-related services covering beauty, skincare, and related categories

Overall, IL MAKIAGE combines cosmetic manufacturing, skincare solutions, and advanced AI-driven personalization services, positioning itself as a modern “beauty-tech” company rather than just a traditional makeup brand.

R&D Capability
Yes

Map View

Location

IL MAKIAGE HQ, 110 Greene St, Manhattan,10012,New York,USA

Rating

Leave feedback about this

  • Rating

Similar Listings