Business Information

Batallure Beauty is a Manhattan-based cosmetic product development and manufacturing company headquartered at 150 East 52nd Street, New York. Founded in 2006 by industry leaders Robin Burns-McNeill and Sam Ghusson, the company leverages decades of experience in building globally recognized beauty brands. Batallure operates as a full-service beauty partner, specializing in the creation of fragrance, skincare, haircare, color cosmetics, body care, and men’s grooming products. With a team of approximately 10–50 employees, the company combines boutique agility with deep industry expertise, totaling over 600 years of combined experience in the beauty sector.

Batallure Beauty offers end-to-end solutions that include brand strategy, concept development, product formulation, packaging design, sourcing, manufacturing, and global supply chain management. The company has developed more than 2,000 beauty products and over 500 makeup shades, highlighting its strong R&D and innovation capabilities. Its in-house development team collaborates with leading cosmetic chemists and fragrance houses to create high-quality, trend-driven, and sustainable formulations. Batallure is particularly known for working with retailers, celebrities, and global brands through private label programs, licensing agreements, and joint ventures, delivering customized beauty solutions from concept to commercialization.

In terms of compliance and manufacturing standards, Batallure Beauty emphasizes strict quality control and regulatory assurance through its global supplier and manufacturing network, although specific certifications such as ISO or GMP are not publicly disclosed on its website. MOQ (Minimum Order Quantity) is not fixed and typically varies depending on the project scope, formulation complexity, and production scale, as the company operates on a customized development model. Overall, Batallure’s strength lies in its advanced R&D capabilities, flexible manufacturing approach, and ability to create premium, innovative beauty products tailored to both emerging and established brands worldwide.

Business Information

Founded Year
2006
No Of Employees
45
Key Products / Services
  • Fragrances & Perfumes (fine fragrances, luxury scents, alcohol-free perfumes)
  • Skincare Products (face care, masks, serums, treatment-based products)
  • Hair Care Products (shampoos, styling, performance-based hair solutions)
  • Color Cosmetics (makeup products such as lipsticks, foundations, eye makeup)
  • Body Care Products (lotions, creams, post-wax care, wellness products)
  • Men’s Grooming Products (male-focused skincare, fragrance, grooming lines)
  • Home & Interior Fragrance (candles, scent collections, lifestyle fragrances)

Key Services (Core Capabilities)

Brand Strategy & Concept Development

  • Market research and consumer insights
  • Brand positioning and identity creation
  • Go-to-market strategy

Product Formulation & R&D

  • Custom formulation development
  • Collaboration with global chemists and fragrance experts
  • Focus on innovation and clean formulations

Packaging Design & Engineering

  • Creative and structural packaging design
  • Brand-aligned packaging solutions
  • Sustainable packaging development

Sourcing & Manufacturing

  • Global sourcing network
  • Manufacturing partner selection and management
  • End-to-end production oversight

Supply Chain & Distribution Support

  • Inventory planning and management
  • Logistics and fulfillment support
  • Retail distribution readiness

Specialized Business Services

  • Private Label Development
  • Celebrity & Influencer Brand Creation
  • Licensing & Joint Ventures
  • End-to-End Product Development (Concept to Consumer)
  • Luxury and Mass Market Product Development
R&D Capability
Yes

Map View

Location

150 E 52nd St 15th Floor, Manhattan,10022,New York,USA

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